Ethiopian New Year BTL & Bike Activation
Taking brands closer to customers. Turning strategy into market presence.
For the Ethiopian New Year(2019), 4Ps Marketing & Business Solutions PLC partnered with AMG Holdings to execute a high-visibility BTL & Bike Activation across Addis Ababa, Adama, and Hawassa.
🏍 20 activation bikes
📍 3 cities | Multiple routes
📄 3,000 brochures dispatched
🔊 AMG jingles for stronger brand recall
The campaign combined mobile visibility, direct customer engagement, and on-ground brand communication to bring AMG closer to its market.
We thank AMG Holdings for the trust and partnership.
Your strategy deserves execution. Let’s take your brand to the market.
4Ps Marketing & Business Solutions PLC
Strategy. Execution. Commercial Impact.
